The catchphrase won various awards and was ranked in the Top 10 Commercials of All Time by TV Guide. Despite its launch in ...

Coffee isn’t just a beverage; it’s a lifestyle, a ritual, and for me, it is the fuel that powers my day. Over the years, I have noticed how coffee brands have shaped our perceptions and mastered ad ...

BY PHIL DUSENBERRY A great ad slogan reveals the disproportionate power of a few carefully chosen and arranged words. It can send a product soaring, save a business, launch a career.

When it comes to brand slogans, consumers still prefer human creations over AI—but just barely. Quality Logo Products, a company that makes promotional goods for businesses, asked AI to create ...

Political panel rips new Joe Biden political ad: 'One of the worst slogans I've ever heard' By Matt London Fox News Published December 17, 2019 5:57pm EST ...

Sidney E. Woloshin, 72, who helped create the “You Deserve a Break Today” ad campaign that had people flocking to McDonald’s restaurants in the 1970s. Born in Hartford, Conn., Woloshin began ...

The catchy TV spots, on air since 2007, are cautionary tales about the repercussions of bad credit. But don't get carried away by this siren song. Run by Experian ...

The UK’s most memorable ad slogans revealed. New research from the ASA and YouGov reveals the UK’s most memorable ad slogans, with marketers from four of the brands in the top 10 sharing why they ...

In our globalized world, consumers are exposed to marketing messages in many languages. But a new study in the Journal of Consumer Research says messages expressed in people's native languages are ...

*Refers to the latest 2 years of stltoday.com stories. Cancel anytime. A friend was complaining the other day about not being able to get a song out of his head. Yeah, that can be annoying. Yet, I ...