Additionally, the logo was no longer a lone "C" but the word CAT, with the iconic triangle underneath. Caterpillar brought the color red back into its branding after decades of hiatus when it ...

JAGUAR is getting a mauling for killing off its growling big cat logo as part of a woke rebrand. The badge, used for decades on grilles and bonnets of the luxury cars, has been turfed out in ...