Today, best-selling detergent brand Cascade is launching “Do It Every Night,” a campaign to encourage water conservation in an unexpected way: by cons Cascade Comes Clean About Dishwashing Habit ...

The cheeky ad for Cascade’s Platinum dishwasher pods is called “Do It Every Night” and features an elderly and middle-aged couple talking obliquely about washing dishes.

Shares of Cascade, which makes lift truck replacement parts, gained $9.72, or 18%, to $64.80 in morning trading. Buying Cascade would help Toyota Industries expand its lift truck business, said ...