The US company behind the app, which became a household name during the Covid-19 pandemic, has issued an announcement revealing that its cute cartoon owl has died. Following in the claw-steps of ...

In an elaborate marketing campaign this month, Duolingo seemingly killed its viral green owl mascot in every country but one.

Duolingo staged its owl mascot's death for a marketing stunt — except in Japan. The campaign reflects Duolingo's non-traditional and country-specific marketing. Marketing efforts helped boost ...