Hijab is a lifestyle that has a commitment to living modestly with love for God at its center. Alemi said when she began modeling for Muslim-owned fashion brands last year, she began to embrace hijab.

Hijab fashion has always been around—but now the Internet has impacted it like never before. “When I started covering, at the age of 13, there weren't any tutorials or guidelines,” Kanar says.

Her forte: Fashion blogger with 1.3 million followers on Instagram. Her feed: Snaps of her adorable baby, behind the scenes at events, and hijab-style inspo.

Fashion retailer H&M featured non-fashion types in its latest video ad, including a London woman wearing a hijab. Mariah Idrissi, 23, talks about why she chooses to wear the head scarf.

The hijab is becoming as American as Apple and blue jeans. Macy’s honored World Hijab Day on Thursday by revealing its new clothing line with the Verona Collection, a boutique Islamic fashion ...