Ryan Smith is a Newsweek Senior Pop Culture and Entertainment Reporter based in London, U.K. His focus is reporting on pop culture and entertainment. He has covered film, TV, music, and Hollywood ...

Kellogg’s cereal Fruit Loops is the latest brand to fall foul of the anti-woke brigade. What’s its crime? It’s running a promotion on boxes in Canada that encourages kids to log in to a ...

Conservative influencers-turned-wannabe-cereal killers have called for ... posted a message stating, “Fruit [sic] Loops is now encouraging kids to go online and read their free library of ...

Grocery chain Aldi has a cereal aisle filled with store-brand takes on all of the breakfast classics, from Fruit Rounds ... that U.K. Aldi cereal boxes are lacking — cartoon mascots.

A new study of cereal aisles at grocery ... whereas characters on adult boxes looked straight ahead. The researchers said this marketing strategy of having cartoon characters lock eyes with ...

Lidl has vowed to remove cartoon characters from its own-brand cereal boxes in Britain by the spring. The aim is to encourage shoppers to make "healthy and informed choices" without the pressure of ...

A new study finds cartoon mascots are always designed to ... As it turns out, there’s a reason for that. Cereal boxes aimed at children are specifically designed so that the eyes of the mascots ...

Kellog’s on Tuesday announced Mashups, a limited-edition cereal line that blends Frosted Flakes with Froot Loops (sans new-look Toucan Sam). According to Kellogg’s, almost half of cereal ...

The cartoon characters on cereal boxes might actually be there to inspire loyalty in children It's no secret that kids love cartoons, but there's actually a strategic reason that colorful ...