Instagram says it’s starting to test this with a handful of advertisers, including the Gap, Coca-Cola and Paramount, before rolling these capabilities out more broadly. You can see a sample ad ...

A fashion brand, as one example, could show a video of a model wearing an outfit or accessory to hook a shopper into swiping through to see more detailed images and information. That could then lead ...

In addition, Gallagher added, the format allows for some important things that other social platforms have not thus far. " [There is] a sense of creative freedom with five key images allowed in the ...

Twitter’s new carousel ads allow marketers to use 2 to 6 images or videos in one advertisement. Carousel ads are designed to help businesses more effectively reach their goals by engaging ...

Facebook's carousel ad format lets advertisers showcase multiple images & links in one ad. Advertisers saw a 30-50% decrease in CPA & a 20-30% decrease CPC.

Following a soft launch, Facebook’s Instagram unit recently rolled out carousel ads to a broader audience. Initial brands included Showtime, Banana Republic, Old Navy, L'Oreal Paris, and Samsung.

Carousel ads aren’t new but do offer brands a unique opportunity for fighting 'Stories fatigue'. Facebook and Instagram are leading the charge with Carousel ads and while organic engagement is ...

Google has a real estate problem when it comes to mobile search, as the company can only fit a maximum of four ads per query. Adding a carousel format for text-based ads may remedy that problem ...

Brief: Google began testing a carousel format for its mobile, text-based search ads as the search giant seeks to expand its ad inventory on the mobile web while avoiding user disruptions. Marketing ...