BUFFALO, N.Y., Aug. 5, 2025 /PRNewswire/ -- New Era Cap, the international sports and lifestyle brand and Official Sideline Cap of the National Football League (NFL), announces the launch of the 2025 ...

BUFFALO, N.Y. — Buffalo Bills Josh Allen has become the first-ever ambassador to receive equity in New Era Cap, taking on a new role as "Director of Billustration." New Era will now collaborate with ...

Buffalo Bills quarterback and 2024 NFL MVP Josh Allen has expanded his long-standing partnership with New Era, becoming the company’s first ambassador to receive an investment stake and taking on the ...

BUFFALO, N.Y. (WIVB) – Buffalo-based New Era Cap announced Wednesday that Bills quarterback Josh Allen now has an “investment stake in the company.” Details of Allen’s equity were not disclosed, but ...

Buffalo Bills' quarterback Josh Allen has arguably made himself known as the face of the city of Buffalo, and on Wednesday, he added another notable title to his portfolio. Allen, who has been an ...