And any well-defined audience starts with a buyer persona. Defined as semi-fictional characters that personify your ideal customer, buyer personas are imperative to having accurate audience insights.

Founder and President of The Evoke Agency, a 4x Inc 500 and 5000 firm focusing on social media, content creation and public relations. "Buyer persona," "audience profile" and "target profile.

Buyer personas could be the answer. A buyer persona is an in-depth, semi-fictional profile of a person (or persons) who represents your target audience. These personas should focus on customers ...

A buyer persona will help you understand and connect with your target audience. Here's how to find the data you need and how to start creating your personas. Put simply, buyer personas are ...

The sad truth is that most startups have no clue about their buyers’ profile & buyers persona. A buyer persona is a fictional representation of your ideal customer; a buyer profile represents ...