Keep landing page copy brief: Your landing page’s copy should be short, sweet and to the point. According to ContentSquare, website visitors spend between 44 seconds to 1.37 minutes on a webpage ...

Ad campaign metrics offer clues about how to optimize a landing page. Here's what you should be looking for and how to improve any page. There’s a scene in the movie Uncut Gems where an ...

The readability of your landing page text should be at a 3rd to 5th-grade level for most industries. Use readability tools and improve your content so that it is easy to read and understand.

However, having the wrong landing page copy – and sometimes even the wrong page – impacts conversion and revenue. Ultimately, this affects the success of any campaign.

Your campaign landing page should have the following: • A Goal: Have clear goals with key performance indicators (KPIs). If you have an e-commerce website, a goal could be an online purchase of ...