2. Make it memorable. From the Rolling Stones' lips to Nike’s swoosh, a strong logo is as effective as it is memorable. Start with a simple design with strong colors that communicates the ...

Fans of Ms. Philo, who led Celine from 2008 to 2018, still refer to Peter Miles’s design of the “old Celine” logo — which the brand’s current creative director, Hedi Slimane, famously ...

The design studio behind the U.S. bicentennial emblem was asked to brand America’s 250th anniversary. Per one of its designers, an impossible job called for “an impossible construction.” ...