2. Make it memorable. From the Rolling Stones' lips to Nike’s swoosh, a strong logo is as effective as it is memorable. Start with a simple design with strong colors that communicates the ...

As reported in The Verge, the logo–depicted above–actually debuted in 2011. It’s the work of the global creative company Moving Brands, whom HP had hired to develop a new brand identity ...

Fans of Ms. Philo, who led Celine from 2008 to 2018, still refer to Peter Miles’s design of the “old Celine” logo — which the brand’s current creative director, Hedi Slimane, famously ...

DC Comics chief Jim Lee debuted the new logo on Friday at San Diego Comic-Con that returns to the design the company used from 1976 to 2005. Plus Icon Film Plus Icon TV ...