On Thursday, LinkedIn announced new connected TV ad placements to help its B2B marketers target audiences off-platform, while they’re streaming shows and movies. Through LinkedIn’s campaign manager, ...

Salesforce, for example, recently found that LinkedIn’s CTV ads reached four times as many on-target impressions compared to linear TV, according to a recent case study. “On-target impressions,” in ...

LinkedIn CTV Ads allows B2B marketers to scale campaigns with partners, ... Third Door Media operates business-to-business media properties and produces events, including SMX.

We used LinkedIn’s predictive audiences for a client targeting non-profits and saw an improvement in Cost Per Lead (CPL) of 66% and an Ideal Customer Profile (ICP) fit of 90%.

The Microsoft-owned business social network first launched Groups back in 2010 as a way for users to connect around specific shared areas of interest. Following various attempts at making the ...