On Thursday, LinkedIn announced new connected TV ad placements to help its B2B marketers target audiences off-platform, while they’re streaming shows and movies. Through LinkedIn’s campaign manager, ...

LinkedIn CTV Ads allows B2B marketers to scale campaigns with partners, ... Third Door Media operates business-to-business media properties and produces events, including SMX.

LinkedIn has some built-in advantages – B2B-focused data and the business mindset of its audiences are the biggest – over Google and Meta, which have made plenty of B2B strides in their own right.

For almost a decade now, he’s been spearheading LinkedIn’s Ads business, and has been instrumental in growing the employment-focused social media platform’s advertising business. In his role, he works ...