Setting "Call Me Maybe" to music was "for pure silliness," Abela said, stemming from a game she and Britt play of putting a classical twist on pop songs that get stuck in their heads.

The music industry, as presently constructed, is partly built around the idea of discovering, developing, nurturing, and promoting songs like “Call Me Maybe.” “Call Me Maybe” is the ...

Jepsen’s “Call Me Maybe” music video has attracted nearly 358 million on YouTube. Several artists had multiple videos with spots on Vevo’s top 10 -- Jennifer Lopez, Pitbull and One Direction.