The headline: “Stanford, Cal and SMU join the ACC, potentially cementing the death of the Pac-12.” Some readers may not have realized that UC Berkeley and Cal are the same school. So the ...

Shift the athletics identity to Cal Berkeley in both name and logo. Develop a visual identity that clearly communicates this shift. In essence, the “Cal” and “UC Berkeley” names were ...

BERKELEY, Calif. — Speckled throughout the mass of overjoyed fans scrunched together at the epicenter of the Cal Berkeley campus Saturday morning were the ambassadors who played specific parts ...

All hell has already broken loose at the University of California, Berkeley. We weren’t sure what to expect, but if the crowd looked anything like the ‘Calgorithm,’ then perhaps we should ...

A UC Berkeley task force hopes to solve an ongoing problem with the university’s branding: Some people think Cal and UC Berkeley are two separate schools. “Berkeley” has long been the name ...