Cadbury Gems is a popular chocolate brand among kids in India. However, considering the ever-evolving consumer set, the aware consumer base was growing up & steadily moving out of the target group.

"Indians take Dolo 650 like it's Cadbury Gems," Dr Manickam said in his post, drawing a comparison between the chocolate candy and paracetamol tablet popularly used by Indians. As Dolo 650 ...

Last summer, Cadbury fans were teased with a collaboration between the chocolate giant and the ‘best ever’ biscuit brand. Mondelēz International, which owns Cadbury, as well as Milka ...