Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Customer relationship management (CRM) is a technology-driven approach to managing a ...

It wasn’t that long ago that all the big enterprise application ... says AMR’s Fletcher, meaning, many companies have struggled to find the right fit for their CRM needs.

Of course, this is not always effective. That’s where software comes in. “A CRM application is a better way to manage so that you can be more organized and do more with less,” Donaghy says.

[Editors' Note: At CRM magazine's recent CRM Evolution 2010 conference in New York, Milletti participated in a panel discussion on the topic of application development for CRM. CRM Evolution attendees ...

By configuring a CRM application’s workflows and alerts, the right people will get reminded when a quote needs to be followed up, a service issue is outstanding too long or when an opportunity ...

AI is accelerating the evolution of customer relationship management (CRM), with agentic AI ... getting past the magic and into the practical application and benefits of AI.” ...

I’m not saying that there aren’t uses for a good vertical CRM application. But for the great majority of the small and medium-size firms, like Rachel’s, that I know…it’s just not needed.

Free CRM sounds great in theory but in the long run it could end up costing you. The word ‘free’ has, perhaps, negative connotations, particularly connotations around quality. If you were getting ...

The new CRM application is part of an ongoing E-Business Suite upgrade that earlier this month yielded Version 11i.10 of its Supply Chain Management application. Timed for release as corporations ...

SugarCRM has yet to offer a product dedicated to customer service with its clients largely consisting of existing SugarCRM sales and marketing CRM application customers. The company ranks last in ...

Both are collaborative CRM software, meaning each helps in cross-departmental communication and ongoing project management and sales tracking. Determining which CRM software is best suited for ...