Starbucks’ new boss is banking on ‘mug hugs’ to get customers to hang around longer
Brian Niccol, the new CEO of Starbucks, has identified mugs as an integral part of his turnaround plan. As Brian Niccol ...
Business Insider13d
Starbucks' CEO is so psyched to bring back a coffee-shop staple that he talked about it 3 times on one call
Brian Niccol can't get enough of Starbucks' ceramic mugs. Since the CEO moved from Chipotle for the top job in September, he's focused on making Starbucks a more inviting place for customers to ...
East Bay Times14d
Starbucks changes: Mugs, macchiato and a new vibe test new CEO’s big plan
Since taking the CEO post at Starbucks, Niccol said he wants to take the ... Early on, Niccol said he’d prioritize ceramic mugs for in-store customers, one of several “personal touches to elevate the ...
Yahoo Finance13d
Starbucks’ new boss is banking on ‘mug hugs’ to get customers to hang around longer
Brian Niccol, the new CEO of Starbucks, has identified mugs as an integral part of his turnaround plan. As Brian Niccol orchestrates the turnaround of Starbucks, one thing he wants to see is ...