Starbucks’ new boss is banking on ‘mug hugs’ to get customers to hang around longer
Brian Niccol, the new CEO of Starbucks, has identified mugs as an integral part of his turnaround plan. As Brian Niccol ...
Business Insider7d
Starbucks' CEO is so psyched to bring back a coffee-shop staple that he talked about it 3 times on one call
Brian Niccol can't get enough of Starbucks' ceramic mugs. Since the CEO moved from Chipotle for the top job in September, he's focused on making Starbucks a more inviting place for customers to ...
East Bay Times9d
Starbucks changes: Mugs, macchiato and a new vibe test new CEO’s big plan
Since taking the CEO post at Starbucks, Niccol said he wants to take the ... Early on, Niccol said he’d prioritize ceramic ...
Starbucks bets on mugs, macchiato art in test of CEO’s plan
The changes mark the first major test of whether chief executive Brian Niccol can dig the company out of its first annual ...
Yahoo Finance7d
Starbucks’ new boss is banking on ‘mug hugs’ to get customers to hang around longer
Brian Niccol, the new CEO of Starbucks, has identified mugs as an integral part of his turnaround plan. As Brian Niccol orchestrates the turnaround of Starbucks, one thing he wants to see is ...
Seattle Times10d
Starbucks bets on mugs, macchiato art in test of CEO’s plan
Workers will ask guests if they want drinks for here or to go, offering ceramic mugs to those who want to ... president and CEO at Kalinowski Equity Research. Advertising Niccol joined Starbucks ...