Founder and President of The Evoke Agency, a 4x Inc 500 and 5000 firm focusing on social media, content creation and public relations. "Buyer persona," "audience profile" and "target profile." We ...

1. Research As is the case with most things, the first step to creating a buyer persona is doing your research. That research can be a combination of anecdotal observations, consumer data and ...

Buyer personas could be the answer. A buyer persona is an in-depth, semi-fictional profile of a person (or persons) who represents your target audience.

Trying to sell to your target e-commerce audience without a buyer persona is like seeing in the dark without a flashlight. You have to resort to potentially wrong perceptions based on inaccurate ...

The buyer persona tells you what potential customers think and do as they weigh up their options for solving a problem your company solves. Much more than a one-dimensional profile of the people you ...

The ideal way to identify how and why consumers buy cannabis is through market research, several marketing experts said during a panel discussion hosted by Progress Partners EIR Director Jessica ...