Founder and President of The Evoke Agency, a 4x Inc 500 and 5000 firm focusing on social media, content creation and public relations. "Buyer persona," "audience profile" and "target profile." We ...

Using persona-based services in implementation, customer support and customer success lay an essential foundation for startups and early-stage companies. We did, and it has transformed our company.

De hecho, una estrategia que se dirige a todo el mundo acaba por no dirigirse a nadie. Una empresa necesita conocer a sus clientes para convertirlos en defensores de su marca. Si sus buyer personas no ...