representing an organization or product Before you start thinking about designing a business card or picking colors for your letterhead, you need a logo. Featuring your company name, embellished ...

Creating a unique business name is one of the most exciting ... Yes, a trademark grants you exclusive rights to use a particular name, color, or logo. But, this protection applies only to the ...

While you're at it, consider trademarking your own business name, logo, or other aspects of your company. Although performing ...

The Harvard Business School name and shield are trademarks and their use is governed by explicit rules and guidelines. All members of the community must respect and maintain the integrity of the HBS ...