Picking how to pay for your advertising is just as important as deciding where to advertise. Different billing and ad payment ...

Now, the “pay-per-click” guy has founded a startup called ProRata, which has an audacious, possibly pie-in-the-sky business model: “AI pay-per-use. ...

A Beginner’s Guide to Pay Per Click Marketing will guide you through the fundamentals and essentials of PPC. Learn how to do PPC right with this ebook!

Google has agreed to pay $100 million to settle class-action claims that it failed to honor advertisers' requests to limit ads geographically, and reneged on a promise to discount some ads.

And so the business model of the web can’t survive unless there’s some change, ... and pay-per-click (PPC) marketing news, trends and advice. The company headquarters is 800 Boylston Street, ...