How to convert a tantalizing concept into a managerial instrument of competitive power by Theodore Levitt Most alert and thoughtful senior marketing executives are by now familiar with the concept ...

An extension strategy is usually introduced between the maturity and saturation stages of ... of extending the life cycle of a product There are a number of ways that a business can extend the ...

Mary received her bachelor's in English from Kent State University with a business minor and writing concentration. Dr. JeFreda R. Brown is a financial consultant, Certified Financial Education ...

The Aditya Birla Sun Life Business Cycle Fund Regular Growth has an AUM of 1585.61 crores & has delivered CAGR of 0.00% in the last 5 years. The fund has an exit load of 1.00% and an expense ratio ...