Well, he wasn’t there just because Floyd was a fan of his giant plastic head. Burger King was one of three sponsors that each paid Mayweather $1 million dollars to associate with him.

The Burger King’s royal mascot is getting a trim today, and it’s a little shocking. In a video released by the restaurant, the King himself is shown sitting in a barber’s chair, with hair ...

PORTLAND, Ore. -- The King is dead, but the burger lives on. Burger King Corp. is retiring "The King" mascot, a man with an oversized plastic head and creepy smile who in recent years has been ...

Fast food chain Burger King is also a big fan of the ongoing storyline between WWE RAW Superstars Randy Orton and Riddle. Riddle has mentioned Burger King and their signature sandwich, the Whopper ...

Burger King's spooky "The King" mascot is retiring so the struggling burger chain can refocus its marketing to reach new customers. The mascot has been around for years, but recently has become a ...

If at first you don't succeed, try, try again. That's the lesson for Burger King, whose offer of $150,000 to sneak their mascot into the most prestigious box in horse racing was denied. The second ...

Forbes cites a consulting firm’s numbers that show a 6 percent decline in BK sales in the first quarter and a 3 percent increase in sales at McDonald’s. Seems commercials that show the food you sell ...