A branding expert and reporter explain what Burger King is trying to say with its new logo. Photo illustration: Ryan Trefes News moves fast, and there's not always time to untangle the complex ...

An early version of the Burger King logo featured curved letters sandwiched between two yellow burger buns. Other versions included images of the Burger King, the chain's mascot at the time.

In a rural town, it might have more seating. Burger King has already started updating its image. The brand changed its logo last year, switched packaging, uniforms and signage to the new look.