Red Bull’s conventional TV, radio and magazine advertising, with an annual budget of $3.7 million, leads the energy-drink industry, according to Packaged Facts.

Current F1 king Max Verstappen is mulling over a jaw-dropping contract proposal from Aston Martin, causing ripples of speculation regarding his allegiance to Red Bull Racing. Hints are flying that ...

While brands like Red Bull, Monster, and 5 Hour Energy have defined the category since the '90s, many newer energy drinks like Celsius occupy a hazy category the industry has collectively ...

While brands like Red Bull, Monster, and 5 Hour Energy have defined the category since the ’90s, many newer energy drinks like Celsius occupy a hazy category the industry has collectively ...

Red Bull is seemingly everywhere, including a popular F1 racing team. The third most valuable soft drink brand behind Coca-Cola and Pepsi, Red Bull sold over 12.6 billion cans in 2024 alone and ...