Emma Corporate is an enterprise email marketing system made available to RIT staff by the Division of Marketing and Communications and the Information and Technology Services. It is a cost-effective ...

Email marketing weighs in at around 3,600% ROI, while SMS comes out swinging with a whopping 7,100% ROI. Put them together, and not even Tyson himself would last more than two rounds.

When done right, the combination of SMS text messages and email marketing can drive better business outcomes: higher sales, increased revenue, and greater customer loyalty.

I'm on a mission to review 1,000 marketing software tools and share my findings with over 100,000 small business owners worldwide. In an age where digital tools can make or break your business, I ...

Google is preparing to enforce new Gmail requirements that aim to reduce spam, improve email security, and make it easier to unsubscribe from commercial email senders. The new requirements will be ...

“No matter who their email provider is, all users deserve the safest, most secure experience possible,” said Marcel Becker, senior director of Product at Yahoo, in a statement.

When most people hear the word ‘marketing’, their minds drift to massive billboard campaigns, glossy TV ads, and quirky fruit-shaped billboards as you weave through city traffic. (Yes, Pineapple ...

Long a staple in B2C, SMS is now proving its value in B2B marketing by offering unmatched immediacy and engagement. SMS can cut through noise and connect with prospects like no other digital ...