The Rainforest here will feature 10 animals, including a white tiger and a red-eyed tree frog. Animals range in price from $14 to $22, with clothing and accessories varying from $2 to $30.

Build-A-Bear's CEO was always drawn to the toy industry, something she credits to her "inner child." After getting her MBA from Columbia University, Sharon Price John took a job at Mattel in 1994.