The counterclaim has also effectively outlined the history of cute, squishy, and somewhat rounded stuffed animals; Build-A-Bear says this style of stuffed animal has existed for decades ...

Kelly Toys accused Build-A-Bear of intentionally undermining its goodwill and causing confusion by copying Squishmallows' look and feel, including "simplified Asian style Kawaii faces" and ...

It's almost woven into American culture: You take your kid to Build-A-Bear at least one time in their life, to build their very own custom bear to love on. According to Yahoo News, Build-A-Bear ...

In the Feb. 12 complaint against Build-A-Bear, Kelly Toys explained that Kawaii is a "design [style] originated in Asia" and "not a popular choice in American plush toys" in its Feb. 12 complaint.

Build-A-Bear shares are up by a third over the past 12 months, valuing the company at almost $500 million. CEO Sharon Price John credits nostalgia and targeted marketing for its sales growth.