Once the brand was introduced, we followed four sequential phases to build recognition, resulting in over 30% awareness of the brand and purpose within the first 15 months, exceeding stated targets.

Building a brand isn’t just about having a great logo and catchy slogan. It’s about shaping how people see and experience ...

As the CEO and founder of wellness brand Bearaby ... necessary to experiment with outside-the-box methods to build branded consumer awareness. Brands are diversifying beyond paid media to reach ...

Studies have found that consumers naturally pay more attention to products with higher brand awareness, influencing how well they recognize and remember these brands. Entrepreneurs can build brand ...

These are not mere tools for showcasing your logo or name but strategic assets and bespoke creations with the power to build ...

Our industry loves a good debate. And over the past decade, we have been having one – around brand and performance. You ...

Car rental company Avis is on a mission to move away from its corporate messaging, used by its US counterpart to a strategy ...

whether that be for the purpose of building brand awareness, promoting products or simply connecting with your intended audience for the purpose of establishing a relationship with them in their ...

LinkedIn, as the leading professional networking platform, provides law firms with a powerful tool to not only build brand awareness but also establish thought leadership and credibility.

Michelle Strong, VP of marketing at LRS, explains: “Idea Grove helped position LRS as an industry leader, and our relationship with the agency has been key to growing awareness of our brand and ...

The Tennessee Titans were granted international marketing rights in Ireland as part of the NFL's Global Markets Program.

Tongwei’s presence in Europe will help the company build its brand awareness in the European markets. Image: Tongwei. In the solar industry, not many PV manufacturers can boast of being a fully ...