Word of mouth is a powerful way to increase brand trust and awareness: one 2021 study found that 82% of buyers said they trust influencer opinions. In fact, 80% of brands and company marketers ...

Build up your online brand awareness, not links. Create high-quality content and develop a strong PR and social campaign to connect relevant audiences to your content.

PR can bridge the gap between a great idea and a profitable offering by positioning new brands in conversations that help it ...

• Brand awareness is, of course, critical, and falls into two categories: recognition and recall. The former refers to remembering past exposure (for example, hearing a jingle and instantly ...

Creating a Facebook group will help build a community around your brand and can offer some great benefits. Currently, Facebook's algorithm favors groups and allows posts to show up more often in ...

Digital marketing is important to help a business grow its brand in the cyberspace. Photo from Pixabay (CC0) International Business Times (IBT) is introducing "IGNITE," a content marketing program ...

Intel’s brand is already among the most recognized in the world, at No. 6 in 2001 with a brand value of $34.7 billion, according to New York consultancy Interbrand Corp.

Here are some good general strategies for using your existing internal assets (social fans and PR outreach) to build links and brand awareness. Research and determine your online audience and how you ...

Related: 5 Ways to Build Highly Valuable Brand Loyalty • In the mind of a consumer, perceived quality is the value they associate with a brand, regardless of how good or bad it may be.