the can will once again resemble the Budweiser bottle’s design. “We’ve really gone back to our soul in a way,” Perkins said. The changes will be rolled out over time, so the current label ...

Budweiser SelfieBud is a special-edition bottle label that has Bud’s classic red label...just flipped backward. Designed as a mirror image of the traditional logo, SelfieBud is made to look good ...

Budweiser, this year, has set a new benchmark with its Renewal Bottle campaign—an innovative, insight-driven initiative that reinvents packaging as an interactive experience. Inspired by the snake, a ...