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AB InBev, which owns Budweiser and Bud Light, said overall global sales topped $14.5 billion, but sales in the U.S. declined 9.1% during the Jan.-March 2024 period.
On "The Joe Rogan Experience" podcast, Kid Rock described the viral video in which he shot up cases of Bud Light with a gun after the brand partnered with a trans woman.
Bud Light, once the nation’s most popular beer, is now the No. 3 brand in the country — a stunning fall from grace for the Anheuser-Busch InBev-owned lager following the boycott over its Dylan ...
Sales of Anheuser-Busch's beleaguered Bud Light brand are down 29.9% on an annual basis while competitors continue to gain ground following last year's boycott.
Bud Light represented 6.5% of beer dollar sales in U.S. stores in the four weeks ended July 6, behind 9.7% for Modelo Especial and 7.3% for Michelob Ultra and, according to an analysis of ...
Bud Light launched its new campaign — “Easy to Drink. Easy to Enjoy” — at last year’s Super Bowl with a buzzy ad featuring actor Miles Teller and his wife Keleigh in hopes of reviving ...
Anheuser-Busch InBev beer, Michelob Ultra, also brewed by Anheuser-Busch InBev, has surpassed Bud Light in its share of draft lines, marking an end to several decades of dominance ...
Bud Light continues to suffer more than a year since an "unforced error" caused widespread boycotts as Modelo Especial and Michelob Ultra have both surpassed it on the list of top beers in the U.S.
Bud Light’s Super Bowl ad starring comedian Shane Gillis, rapper Post Malone and football great Peyton Manning has garnered the brewer rave reviews online, and a senior executive attributes this ...
Bud Light departed from that model for last year’s Super Bowl ad, which depicted “Top Gun: Maverick” star Miles Teller and his wife dancing to telephone-hold music after cracking a cold one.
Bud Light is returning to the Super Bowl in a 60-second ad–the brand’s latest pass to reclaim customers’ hearts since enduring months of boycotts over a controversial marketing campaign and ...
Critics of Bud Light burned empty beer boxes and fired bullets at cans as part of an anti-trans backlash against the brand that erupted early last month. Since then, the anger has grown. Sales of ...