UFC star Dustin Poirier has partnered with Bud Light, close to a year after the beer brand began a campaign featuring trans activist Dylan Mulvaney that led to plenty of consumer backlash.

Dylan Mulvaney is pictured on December 10, 2023 in Mesa, Arizona. Her image is superimposed over a photo of a sign showing Bud Light beer on a country road on April 21, 2023 in Arco, ...

Anheuser-Busch InBev beer, Michelob Ultra, also brewed by Anheuser-Busch InBev, has surpassed Bud Light in its share of draft lines, marking an end to several decades of dominance ...

To help win back alienated fans, Bud Light inked a multi-year deal with UFC in October that was the mixed-martial arts promoter’s biggest-ever sponsorship, topping a previous high of $175 million.

UFC star Dustin “The Diamond” Poirier announced his partnership with Bud Light on Wednesday as the brand rebuilds its image with Republicans. “Hey guys, after a big win at UFC 299, there’s ...

Sales of Anheuser-Busch's beleaguered Bud Light brand are down 29.9% on an annual basis while competitors continue to gain ground following last year's boycott.

UFC star Dustin Poirier got to flex his acting chops in a new Bud Light that just aired less than two weeks out from his fight with Islam Makhachev at UFC 302. One of the most popular fighters on ...

UFC star Sean Strickland called out Bud Light -- now a partner with the MMA promotion -- in another rant aimed at trans and gay people. Skip to main content. Manage Subscription Sign in!

White said there were multiple bidders on the table for the UFC partnership, which Anheuser-Busch InBev ultimately won. BUD Price Action: Shares of Anheuser-Busch InBev trade at $63.30 versus a 52 ...

When the UFC announced that Bud Light would once again be the official beer sponsor of the promotion effective January 1, 2024, it garnered backlash from a small group of people who insisted they ...

Garth Brooks says he will serve Bud Light at his new Nashville bar, angering some of his fans who are still mad at the beer brand for bringing on Dylan Mulvaney as a sponsor.