Bud Light and the UFC are reuniting as the beermaker continues to pour dollars into marketing after its partnership with a trans influencer sparked a sharp sales decline earlier this year.

Bud Light might be experiencing a knockout of its own, but this time it’s on purpose. The Anheuser-Busch beer is becoming the official sponsor of mixed martial arts league UFC, the two companies ...

A campaign featuring NFL legend Peyton Manning and Pro Football Hall of Famer Emmitt Smith for Bud Light's Super Bowl ticket competition also sparked outrage. In Bud Light's new ad, bar patrons ...

UFC announced Bud Light will be its official beer as part of a partnership with Anheuser-Busch following months of controversy surrounding the beer brand that erupted earlier this year.

This deal with UFC is going to put Bud Light and ... As CNN reported back in July, it appeared that Kid Rock's bar/restaurant was still serving Bud Light & other Anheuser-Busch products.

In the commercial the “Bud Light genie” grants bar patrons a wish, with one of those wishes being to hang out with Poirier. Poirier then takes the group to a UFC event and jokes with the genie.

Here’s how an antitrust lawsuit and savvy marketing helped the Mexican brand grow in the U.S. Photo: Mario Tama/Getty Images Not everyone is switching from Bud Light to Modelo. UFC is doing just ...

LAS VEGAS (Gray News/CNN) - Bud Light is set to become the official beer of the UFC next year. It is scheduled to replace Modelo, which dethroned Bud Light as America’s best-selling beer in June.