Bud Light Seltzer, which will debut in the first quarter of 2020, is made from cane sugar and natural fruit flavor. One can has 100 calories, 2 grams of carbs and 5% alcohol by volume.

Bud Light Seltzer is rolling out a new, year-long ad campaign with the slogan "100% Hard Seltzer, 0% Beer" to remind people it doesn't actually contain any beer. (From Bud Light Seltzer/YouTube) ...

The only hard-seltzer-adjacent offering close to Bud Light Seltzers' $27 mark is High Noon, at $26.99 per 12-pack.

The Bud Light family of products, which includes not only the beer but also a seltzer that shares its name, was down 28.5% in terms of collective sales volume over that period.