With 31 gallons per barrel, that's enough Platinum to fill about 47 Olympic-size swimming pools, about 775,000 home bathtubs — or about 331 million 12-ounce bottles.

Bud Light-parent Anheuser-Busch InBev may have lost more than $1 billion in sales because of its ill-fated advertisement featuring transgender influencer Dylan Mulvaney. In North America, organic r… ...

Ultra Right Beer — the “100% woke-free” beverage brand launched after Bud Light’s disastrous tie-up with Dylan Mulvaney — claims it raked in $500,000 in the 12 hours followi… ...

Sales of Anheuser-Busch's beleaguered Bud Light brand are down 29.9% on an annual basis while competitors continue to gain ground following last year's boycott.

A-B has paid a premium for category exclusivity for 24 years. During the game on NBC, A-B will advertise new brand Bud Light Platinum, which hit the market Jan. 30 -- nationally for the first time.

Platinum has been in the works for four years, said Mike Sundet, senior director for Bud Light marketing. Geared to be a higher-end version of its namesake, it is still a clear light lager, though ...

Bud Light also released several commercials in 2023 starring Kansas City Chiefs tight end Travis Kelce, who has since emerged as a target for criticism and conspiracy theories by the right-wing ...

After the boycott, Bud Light lost its spot as the top-selling U.S. beer and laid off hundreds of employees. Anheuser-Busch InBev revenue in North America fell by 10.5% (volume fell 14%) during the ...

Bud Light Platinum is either completely deceptive advertising or evidence that the beer industry is now presided over by postmodern literalists of the Orwellian order. I'll grant that there's some ...

ST. LOUIS -- There's a new Bud Light coming, this one with a little extra kick. Anheuser-Busch InBev said Wednesday that it plans to add another brand to its light beer stable: Bud Light Platinum ...