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*Refers to the latest 2 years of stltoday.com stories. Cancel anytime. Bud Light Platinum Sales of Bud Light Platinum continue to skyrocket, with Anheuser-Busch InBev reporting that it's shipped ...
Bud Light sales remain flat more than year after the brand faced a conservative boycott from consumers angered over its teaming up with influencer Dylan Mulvaney.. AB InBev, which owns Budweiser ...
Bud Light-parent Anheuser-Busch InBev may have lost more than $1 billion in sales because of its ill-fated advertisement featuring transgender influencer Dylan Mulvaney. In North America, organic r… ...
Nearly nine months after Bud Light was front and center in one of the biggest misfires in advertising history, sales of the beer are still down 30% weekly compared to the same time a year ago.
Bud Light Platinum is either completely deceptive advertising or evidence that the beer industry is now presided over by postmodern literalists of the Orwellian order. I'll grant that there's some ...
Bud Light still struggles to recover from anti-trans boycott. Last April, Bud Light became the target of a conservative boycott over a 45-second promotional video posted by a transgender influencer.
ST. LOUIS - The world's biggest beer-maker is placing a big bet on a new brew. Anheuser-Busch InBev rolled out Bud Light Platinum, an upscale version of its best-selling label, last week. It's the ...
Bud Light replaces Modelo as UFC’s beer sponsor, the Mexican lager that has dethroned Bud Light from its title of America’s top-selling beer. Drinkers have shifted their allegiances to other ...
ST. LOUIS -- There's a new Bud Light coming, this one with a little extra kick. Anheuser-Busch InBev said Wednesday that it plans to add another brand to its light beer stable: Bud Light Platinum.
Bud Light is kicking off the new year with a 60-second advertisement that will air during the Super Bowl, one of the nation's most televised events, in a bid to turn around lagging sales.
After the boycott, Bud Light lost its spot as the top-selling U.S. beer and laid off hundreds of employees. Anheuser-Busch InBev revenue in North America fell by 10.5% (volume fell 14%) during the ...