After the host asked Heinerscheid about how her background, perspective ... Vice President of Marketing for Bud Light Blue shared her reasons for wanting to update the brand.

Jeff Swensen/Getty Images Even the mere presence of Bud Light logos caught in the background of one of former ... not so cool to be wearing around that blue shirt anymore, going places," Rock ...

On Jan. 22, 2024, an article was published positing that the company behind Pabst Blue Ribbon beer stole a "multimillion-dollar exclusive contract with Kid Rock" from Bud Light, or Anheuser-Busch.

Pour a Bud Light into an unmarked Solo cup, and most people can’t distinguish it from a Coors Light or a Miller Light or a Pabst Blue Ribbon. Nor do consumers have strong preferences based on ...

Conservative pundits splintered this week on whether to continue supporting a boycott against Bud Light after Kid Rock, an early critic of the beer company for its brief partnership with trans ...

Fundamentals suggest it’s as good an opportunity as ever to buy shares of Anheuser-Busch, Bernstein analysts said Tuesday, even as the beer stock crashes as its Bud Light brand gets caught in ...

"Bud Light has always been associated with a blue-collar working class. You know, relaxation, barbecuing, those, you know, country music, those type of deal situations and occasions, so yeah ...

Bud Light has selected Anomaly as creative agency for its core Bud Light Blue business and The Martin Agency to handle its extended family of brands, including hard seltzer, according to details ...

Bud Light sales remain flat more than year after the brand faced a conservative boycott from consumers angered over its teaming up with influencer Dylan Mulvaney. AB InBev, which owns Budweiser ...

If you want to go the concert, Bud Light is giving away all of the 2,000 tickets on its social media networks. Need a break? Play the USA TODAY Daily Crossword Puzzle. Those who are 21 or older ...

A video then featured Mulvaney in a bathtub drinking a Bud Light beer as part of the campaign. After the host asked Heinerscheid about how her background, perspective, and values impacted the Bud ...