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Bud Light rolled out a new summer-themed ad in hopes of getting back into the good graces of beer drinkers, but the effort fell short for many Twitter users still smarting over the branding ...
Bud Light is no longer among the nation’s 10 most popular beer brands following its ill-fated tie-up with transgender influencer Dylan Mulvaney, according to a survey. Bud Light, which was tied ...
Bud Light Seltzer has a problem: People still think there’s beer in the spiked seltzer. More than half of the thousands of people Bud Light Seltzer surveyed incorrectly believe that the ...
Bud Light is not alone in struggling to reach some audiences without offending others. Customers increasingly want to feel like the products they buy represent their values. But those values are ...
Once the most popular beer in the U.S., Bud Light is now selling for less than water in some American warehouses. Andy Wagner, the manager and 18-year veteran of Glenn Miller’s Beer & Soda ...
The world’s largest brewer is counting the costs of being swept into a controversy over Bud Light in the United States. AB InBev said Thursday that US revenue fell 10% in the second quarter as ...
Anheuser-Busch parent company AB InBev is optimistic about its future, despite calls for a Bud Light boycott after a marketing partnership with transgender influencer Dylan Mulvaney. CEO Michel ...
Conventional wisdom holds that controversies blow over, news cycles cycle, and noisy protestors eventually quiet down. That’s certainly what Anheuser-Busch is hoping for amid the controversy ...
FOX Business' Charlie Gasparino's new book, "Go Woke, Go Broke," details the rise of corporate wokeness, including Bud Light's debacle with Dylan Mulvaney and fight over Chick-fil-A. The Teamsters ...
Picture this: A Bud Light commercial called “Labels” starring comedians Amy Schumer and Seth Rogen as candidates for a new (fictional) political party called The Bud Light Party. They deliver ...
Anheuser-Busch InBev is laying off hundreds of employees as it grapples with months of slumping sales for Bud Light. In a statement, Anheuser-Busch said it is eliminating close to 2% of workers ...
On May 30, Bud Light announced that it would donate $200,000 to the NGLCC. This donation will specifically support the organization’s Communities of Color Initiative, assisting minority LGBTQ+ ...
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