Two features make this paint ultra-white, according to Purdue University: a very high concentration of a chemical compound called barium sulfate – also used in photo paper and cosmetics – and ...

Xiulin Ruan, a professor of mechanical engineering at Purdue University, didn’t set out to make it into the Guinness World Records when he began trying to make a new type of paint. He had a ...

The paint’s porous structure holds water and slowly releases it, like the body does sweat. It reflects 88 to 92 percent of sunlight, even when wet, and emits up to 95 percent of the heat it absorbs.