The best noise for sleep White noise vs. brown noise. TikTok saw a lot of chatter about brown noise a couple of years ago, as users -- particularly those with ADHD -- said listening to brown noise ...

There’s some research—and plenty of anecdotal accounts—showing that white noise can help people focus, especially those with attention deficit hyperactivity disorder, or ADHD.

A second said, “Up in Sacramento they’ve started to make Target brown, but south of Fresno they’re all bright red that I’ve seen.” “My app is verrrrrry teal,” another added.

Like white noise, it’s a steady background hum that may give you a better night’s sleep. ... Besides white, pink, and brown noise, there are other color noises that aren’t related to sleep.