The Uttarakhand government has named Prasoon Joshi, the CEO and CCO of McCann Worldgroup India, the state’s brand ambassador. Joshi, a native of Uttarakhand, is a prominent and highly awarded ...

We are delighted to have him as our brand ambassador and we are sure this association will take our brand to new heights.” Britannia Tiger is a leading biscuit brand that has glucose biscuits ...

This case study describes how Britannia Cake, a cake brand in India, reignited its brand by turning the conversation around snacking from indulgence to an innocent bribe. Marketing in India has ...

New Delhi: Britannia Industries has named Mumbai-based Tilt Brand Solutions as its Brand and Communication Agency on record for the cakes, rusk, bread and croissant portfolio. Tilt’s mandate ...