A staple in Filipino cooking for generations, ube became Instagram-famous around 2016, crossing into full-on food-trend status thanks to bakers showcasing bright purple ube doughnuts, cheesecakes ...

The new bright purple-hued Vitaminwater Zero Sugar LOOK Slurpee, made with a blend of blueberry and hibiscus flavors, has officially been added to the menu at the popular convenience store chain.