A staple in Filipino cooking for generations, ube became Instagram-famous around 2016, crossing into full-on food-trend status thanks to bakers showcasing bright purple ube doughnuts, cheesecakes ...

The new bright purple-hued Vitaminwater Zero Sugar LOOK Slurpee, made with a blend of blueberry and hibiscus flavors, has officially been added to the menu at the popular convenience store chain.

Alongside bright colors like cobalt blue and daring chartreuse, shades of purple in particular — from soft periwinkle to rich, deep violet — are set to take over, too. Throughout 2022 ...