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Anheuser-Busch is encouraging its distributors and partners to replace the term "domestic" with "American" when marketing beer, arguing that the term better reflects the industry's identity.
Brendan Whitworth, U.S. CEO of Anheuser-Busch, wants to drop "domestic" from the marketing of his company's beers and instead label them as "American." He says the change would accurately reflect ...
Anheuser-Busch CEO Brendan Whitworth. Laurie Dieffembacq/Belga Mag/AFP/Getty Images/File. It’s not entirely clear why the beer industry labels American-made beer as “domestic.” ...
Last month, Anheuser-Busch CEO Brendan Whitworth wrote a letter to start the movement to serve up "American" beer, and that will be the case at the ballpark as Opening Day has arrived.
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