Two different third-party ad agencies were responsible for crafting elements of the Lexus symbol -- the eye-catching type ...

The ferocious-sounding Hellcat name automatically invokes power and performance and these are cars that produce both in very large quantities. The roaring-cat logo is the design touch that added ...

Four years ago, the Washington franchise — after former owner Daniel Snyder said he’d NEVER change the team’s name and logo — changed the team’s name and logo. Now, as the first anniversary of the ...

And for those who haven't... well, it seems that Marvel itself is giving away spoilers by changing its poster designs for the movie to reveal a new name and logo. Marketing genius up there with ...