Does a logo need to get overhauled every so often to show the brand has a fresh identity? Or should it stay mostly the same to maintain consistency? The answer seems to be that it depends on the brand ...

In-N-Out and more all use the color red heavily in their logos, why? The answer goes back ... But red’s bloody beginning has transformed over millennia. During medieval times, for example ...

Carol Austin, VP of marketing for the brand told CNBC the logo is "meant to convey the fun ... latest campaign is all about people following their creative passions. Orange is thought to exude ...

Few symbols are as important to a brand's identity as its logo. Apple, Microsoft, Sony. Seeing their logos can evoke an emotional response, linking their userbase with their ideals. On the flip ...

This followed their outdoor campaign in October 2024 which saw the Tesco logo replaced by food items. As more brands adopt this playful, minimalist approach, does it risk becoming formulaic ...