Involve key players from sales, marketing, and the product and business units to shape your positioning and branding strategy. This collaborative approach fosters ownership and moves beyond a ...

And as with everything the branding-focused entrepreneur does, Jenner went full-tilt with a multi-faceted marketing program designed to reinforce Sprinter's fun-loving vibe. Called the "Paint the ...

The Digital Strategy Pyramid framework offers a simple and ... and a Lucidpress State of Brand Consistency Report found that consistent branding can increase revenue by 33%. For a financial ...

Get help becoming an effective content marketing producer, creating a robust social media campaign for business growth, or budgeting for your branding strategy. All that and more is just a click away.

Branding is closely related to marketing, a vital component of a company’s overall marketing strategy. Branding is the process of creating and managing a company’s brand identity, which ...

Branding is design. It’s the logos, typefaces, and design systems that bring a company to life. But it’s also strategy. A rebrand can reveal the priorities, motivations, and aspirations of a ...

In Amp Sound Branding's Best Audio Brands report, a ranking that captures which brands have the most effective sonic strategy over the 12 months, 139 out of 250 brands have a sonic logo.

and form factor became the lingua franca of branding. But despite all the hoopla, such efforts have had very little payoff. Douglas Holt is the founder and president of the Cultural Strategy Group ...

Dell on Monday announced an overhaul of its PC branding strategy with a simplified naming scheme that bears a striking resemblance to Apple's iPhone nomenclature. The computer manufacturer is ...

A branding expert and reporter explain what Burger King is trying to say with its new logo. Photo illustration: Ryan Trefes News moves fast, and there's not always time to untangle the complex ...