Involve key players from sales, marketing, and the product and business units to shape your positioning and branding strategy. This collaborative approach fosters ownership and moves beyond a ...

And as with everything the branding-focused entrepreneur does, Jenner went full-tilt with a multi-faceted marketing program designed to reinforce Sprinter's fun-loving vibe. Called the "Paint the ...

Get help becoming an effective content marketing producer, creating a robust social media campaign for business growth, or budgeting for your branding strategy. All that and more is just a click away.

Branding is design. It’s the logos, typefaces, and design systems that bring a company to life. But it’s also strategy. A rebrand can reveal the priorities, motivations, and aspirations of a ...

In Amp Sound Branding's Best Audio Brands report, a ranking that captures which brands have the most effective sonic strategy over the 12 months, 139 out of 250 brands have a sonic logo.

and form factor became the lingua franca of branding. But despite all the hoopla, such efforts have had very little payoff. Douglas Holt is the founder and president of the Cultural Strategy Group ...

A branding expert and reporter explain what Burger King is trying to say with its new logo. Photo illustration: Ryan Trefes News moves fast, and there's not always time to untangle the complex ...

Are you a print subscriber? Activate your account. By Erika Wheless - 1 hour 58 min ago By Berkeley Bethune - 2 hours 33 min ago By Tim Nudd - 2 hours 35 min ago By Jack Neff - 2 hours 43 min ago ...

Dell's product lines will be streamlined under a new branding strategy. The new approach will see Dell computers categorised as either "Dell," which Dell described as "designed for play ...