How one creator's $11.5 million fundraiser shows how authentic purpose and creator collaborations outshine traditional ...

Peach & Lily founder Alicia Yoon gives Inc. an exclusive look at the rollout that made her product launch go viral.

Learn how business leaders are doubling down on proven tactics—from customer-driven content to smarter data use—to stand out ...

A real brand strategy lives deeper. It shapes perception, dictates price elasticity and guides every conversation between a brand and the world. Brand strategy goes beyond external perception.

Q2 2025 Management View Alexander N. Wilkes, CEO, began by noting, "I'm excited to be speaking with you for the first time as ...

Align your branding strategy with your brand personality, and you'll create a plan that will help you to reach each and every goal. Zaheer Dodhia is a serial entrepreneur and creator of DIY logo ...

Kendrick Lamar and longtime business partner Dave Free are expanding their creative ecosystem, pgLang, with Project 3, a new ...

When branding is pressed for return on investment (ROI), it often comes downstream through marketing channels, platforms, and the implemented strategy.